CORE PROBLEM:
Yepoda’s homepage is functioning like a collection of campaign messages, rather than a cohesive brand. Users struggle to understand Yepoda’s USP and find a product that works for them easily. While, the shopping cart layout is cluttered due to long Product descriptions, small pricing fonts, and poor visual hierarchy.
IMPACT ON BUSINESS:
Most new users are hestitant to buy as they’re unsure which product to try on.
65% Bounce Rate with only 2-3% visiting other product pages from homepage.
TARGET GROUP
24 - 45 Year old women living in IT, FR, ES, UK, DE, PL
Interested in Korean innovation and trying new products
Glow Skin or concern-specific
Often buying something that is trending or Cosmetic Skincare
Clean beauty and ingredient conscious
Lessons Learned:
Small, incremental changes can drive significant conversion impact when grounded in testing and user behavior.
Good design isn’t just about aesthetics aligning with users’ mental models is critical. For example, deprioritizing the set creator reduced AOV significantly, highlighting how sensitive purchase behavior is to familiar patterns.
UI acts as both a structure and a canvas. Creating space for different campaigns and use cases is essential for scalable e‑commerce experiences.
